So yeah this fan seems to be of high quality construction and moves a decent amount of air. I wanted to have a fan to get some air flow around my router, fiber modem, NAS enclosure, etc. as even though everything sits on a shelf, the lack of airflow sees everything just kind of stewing. Everything is way cooler now so the fan does the trick.
My only beef (which there is a solution for) is the act of moving air does inherently generate noise. When things are really quiet you can definitely notice the soft hum of the fan going and the amount of air it moves is kind of overkill. The solution then is the potentiometer kit they sell. It's super high quality as well and it appears like it has four positions (off, low, medium and high), but it is really a potentiometer with infinite adjustability from off to full power. I think offering a "kit" with both the controller and fan with some of discount would be awesome. It's a bit of a face palm to buy a ~$11 fan and then have to go back and spend ~$12 so the fan isn't full-tilt all the time.